As you begin to think about launching your career as an Exercise, Nutrition, and Health Promotion specialist, you may wonder how to market your skills for client acquisition effectively.
Today’s blog from Bryan University offers some tips on creating and marketing a name for yourself in today’s digital landscape.
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One of the easiest and least expensive ways to start your brand is through social media. Each platform has its own features and benefits, as well as audiences. Make yourself aware of the differences in each one, so you can best speak to the audiences’ needs.
As an Exercise, Nutrition, and Health Promotion specialist, much of your job can be explained and promoted through video and photos. That makes it the perfect fit for social media. Start a business Facebook and Instagram account with your company’s name and logo. Post nutrition tips, how-to videos on exercise and meal prep and cooking, and show weight loss journeys and transformation.
Cross-promote these videos on YouTube by creating your own branded YouTube channel. YouTube is the second-largest search engine in the world, right behind Google. This is a great way to attract an online audience and further market your skills.
Create a LinkedIn profile and share professional articles on healthy eating, dieting, exercise, as wells as ways to promote positive lifestyle changes. Connect with others in your field, talking about tips and methods of promoting and connecting.
Website & Blogging
Once you have created your social media, the next step is to develop a website. Websites are necessary in today’s business world because they are seen as a source of credibility.
You can create your site by using a service that offers pre-made templates, or you can hire an agency to design one for you. The great thing about websites today is that you can easily customize them to fit your business’ needs. Websites can be as little as one page or consist of hundreds of pages. The key to building a solid website is to have a clear idea of what you want visitors to do when they get to your site. Do you want them to call you? Email you? Download an article? Once you understand this, you can lay out a plan of action.
Blogging is an excellent way to establish yourself as an expert in your field. You can write blogs as often as you like and relate them to your field, offering tips and suggestions for healthier living. This can also create an emotional connection between you and readers, who may eventually become clients because of your blog.
Getting yourself out there digitally is one step. Getting in front of people through networking events and groups is another. This only helps extend your brand from online to in-person, allowing people to connect with you differently.
Every city has its own set of networking groups. If you’re unsure of what they may be, contact your local chamber of commerce. You will need to determine your goal in joining a group. Do you want to meet new people who could be potential clients, or do you want to network with only people in your field to create bonds and support?
See some common networking groups below.
BNI, Business Networking International. This group functions on the premise that the more referrals you give to other businesses, the more you get back.
MasterMinds. This group consists of people who have a shared goal or share a set of goals and work to achieve them.
Local Merchant Associations. These can be a little less formal than a BNI, but like MasterMinds, it’s a group of people coming together with a shared purpose. In this case, it’s local merchants for a street or area of town whose goal is to create awareness, activity and ultimately increase revenue for the whole.
Regardless of what tool you use to promote your skills and brand, be sure you outline your intention and goal and stay consistent. It may take time to build momentum, but it will be worth it in the long run.
Exercise, Nutrition & Health Promotion at Bryan University
Do you enjoy helping others achieve their health and wellness goals? Have you embarked on your journey of discovery regarding health and wellness? Bryan University’s Bachelor of Science in Exercise, Nutrition, and Health Promotion can lead to a vibrant career that lasts a lifetime. Call Bryan University toll-free at 1-855-862-0755 or enroll now to find out more about this field!