These days, many clients prefer to be able to work out and follow a training program from the comfort of their own homes. As a personal trainer, you can provide fun and appealing video content for your online program, website, or social media channels that will keep your clients challenged and engaged.
If you’ve considered doing this, here are some important tips from the experts at Bryan University that will help you create high-quality video content for your clients as a personal trainer.
Decide What to Record
First, you’ll want to decide what routines to record. As a personal trainer, you’ll likely have clients of all different abilities, ages, and with varying interests and goals. So it’s best to create a stream of content that has a little bit of something for everyone. You’ll also want to make sure the routines you record aren’t too long, answer common client questions while recording, and keep viewers engaged by addressing common mistakes and solutions.
Determine the Format
To make the most professional-looking videos, you won’t want to just “wing it.” Instead, decide if you’ll do an intro and outro, separate segments or one take, what kind of audio you’ll have, and how many (if more than one) camera angles you’ll require. You’ll also want to decide what camera angles you’ll use while recording, make sure you have an appropriate setting, and choose an area with great lighting! (You can pick up cheap lights online that will help.)
Consider Live Streaming
Live streaming is a great option for a personal trainer because it’s popular for viewers on Instagram, Facebook, and YouTube. Live streaming also promotes a ton of engagement. It’s also one of the easiest types of social media content to create and it may be easier for you to brand your content with your own style and flair while it’s live. Live streaming also works if you have several clients who can watch your video at a particular time of day, like on a lunch hour or in the evening, to make it seem like they are attending a class in a gym.
Use High-Quality Editing Software
If you’re just getting started, iMovie is a great tool for video editing. While editing, make sure you use royalty-free music tracks to increase your production value. Also, be cautious about over-editing the lighting to create contrast. Sometimes, this can lead to a video that looks low-quality. Once you feel more comfortable with iMovie, you can upgrade to software like Adobe Premiere Pro, which will provide more professional tools for your workout video editing.
Start Your Career As a Personal Trainer
If your dream in life is to become a personal trainer, we can help you get there. At Bryan University, our School of Health and Wellness offers undergraduate programs including a personal training program (diploma) and an exercise specialist program (associate of applied science). Please call us toll-free at 1-855-862-0755 or enroll now.