{"id":9844,"date":"2019-05-21T19:35:57","date_gmt":"2019-05-21T19:35:57","guid":{"rendered":"https:\/\/bryanu.edu\/?p=9844"},"modified":"2021-07-20T20:38:42","modified_gmt":"2021-07-20T20:38:42","slug":"dollars-to-donuts-the-importance-of-social-media","status":"publish","type":"post","link":"https:\/\/bryanu.edu\/blog\/dollars-to-donuts-the-importance-of-social-media\/","title":{"rendered":"Dollars to Donuts &#8211; The Importance of Social Media"},"content":{"rendered":"<p><script src=\"\/\/my.visme.co\/visme.js\"><\/script><\/p>\n<div class=\"visme_d\" data-url=\"jwv7ojyk-hurst-blog\" data-w=\"800\" data-h=\"400\" data-domain=\"my\"><\/div>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/ewg6mUb6pHY\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Scott: How important is social media in your marketing and customer retention efforts?<\/p>\n<p>Tim: It\u2019s incredibly important; I think that marketing in the 21st century is completely different than any other time we\u2019ve seen. You\u2019re able to reach a customer base utilizing social media; we\u2019re tethered to our phones at all times, we carry a computer in our pocket so if we want to reach a customer base or promote a special or promote an event, we have immediate access to our customers at any time.<\/p>\n<p>We are able to retain customers by engaging with them through social media to be able to educate them about events that we\u2019re doing, specials, limited time offers, store openings, we get them excited about a store coming to a new market, and so social media has made our business. We\u2019re able to market and advertise our business free of charge to customers around the world.<\/p>\n<p>Related Post: <a href=\"https:\/\/bryanu.edu\/blog\/dollars-to-donuts-company-culture\/\">Dollars to Donuts \u2013 Company Culture<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Scott: How important is social media in your marketing and customer retention efforts? Tim: It\u2019s incredibly important; I think that marketing in the 21st century is completely different than any other time we\u2019ve seen. You\u2019re able to reach a customer &#8230; <\/p>\n<div><a href=\"https:\/\/bryanu.edu\/blog\/dollars-to-donuts-the-importance-of-social-media\/\" class=\"more-link\">Read More<\/a><\/div>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[32],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dollars to Donuts - The Importance of Social Media by Bryan University<\/title>\n<meta name=\"description\" content=\"See our 3rd interview with Tim Clegg, CEO and co-founder of Hurts Donuts. 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